Habitat Bailout

World Wildlife Fund 

An interactive campaign aimed to get people involved in a fun and positive manner, highlighting World Wildlife fund's endangered habitats and the animals who live there. 

"Sloth's are the new kittens." - The Washington Post

Calvin Moves to town

Facebook Live stream of Calvin the Sloth moving in to new unfurnished apartment. Calling viewers to help little Conor furnish his new place. All proceeds go towards WWF. Once donations are met viewers will get to see Calvin living large and happily in his posh new penthouse suite.

Venmo Based Donations

Friends of Calvin will be able to send him money through their Venmo accounts. The money will go towards providing Calvin with all the comforts of home, and everything a sloth could need. Over the live stream viewers will be able to see Calvin get new items, or maybe even a chin scratch! Adding an important interactive element to Calvin's live stream. All additional funds beyond Calvin's needs will go directly to the WWF to helping other endangered animals and their habitats. 

    Gorilla (sloth) Advertising

To promote Calvin, WWF will hang fake sloths on lamp posts throughout the city bringing attention to Calvin’s big move.

Soon we will all be streaming Calvin hanging out in his posh new penthouse, Thanks friends!

V.R. Wild Life Immersion 

 An educationalV.R./ google cardboard experience. It takes the viewer on an immersive dive into the habitats that desperately need our help. First the viewer will take in the beauty but suddenly cross paths with the sad truth that the environment is deteriorating. As an added twist at the end of your v.r. journey a photo will be generated of you in these endangered habitats to be shared via social medias.

The Wildlife Immersion V.R. app will prompt you to take a passport photo, which will afterwards be used in a souvenir photograph later on. 

After the excursion your passport photo will be superimposed over a photograph of the desolate habitats. We are all aware that these habitats are being destroyed but what we need is a daily reminder - this WWF sponsored photo was designed to be shared. Since we all like sharing our happy vacation photos why not these as well. 

CW:  Ariana Anzures   AD:  Lauryn Campbell