Listen up We’re talkin’

 

TEETH.

Whatever you got, Oral-B keeps em’ cleaner and we keep Oral-B looking fresh.

 
 
 

Dent-ish

Just because Oral-B products are preferred by most dentists, doesn’t mean how we depict them should be boring.

 
 
 

Type design

A new look at teeth, deserves a new take on type.

 
 
 
 
 
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Design

The campaign logo was designed as a through line to bring our concept to life on social & beyond. Feelin’ Drama Free? we wanna hear about it! Our logo can be found as a sticker on Gyphy.

 
 

Drama Free Social

 
 
 

Unwired LIVE

Unwired LIVE was a live event, where teens could submit their own dramatic braces stories, and watch Jayden perform them live as custom jingles.

 
 
 

Creator content

Who’s better to bring the Drama Free message to teens than, well… teens?

 
 
 
 
 

Behind the scenes with Jayden

Join Jayden behind the scenes of the campaign, & see how her Invisalign keeps things Drama Free on set.

 
 
 
 
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Social to cozy up to

 
 
 
 
 
 
 
 
 
 
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It’s giving teen.

Wanna learn more about the campaign & see some hot impressions? Tune in below!

 
 
 
 
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So Weight?

How do we convince the heard-it-before world of social media that Bearaby weighted blankets are best?

By creating a lux dreamland, one can nearly feel the gentle weight and unique woven textures through the screen. While the nursery rhyme inspired copy can lull you into a place of rest.

 
 
 
 
 
 
 
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Landing pages

Attractive, responsive landing pages that are consistent with the BMW brand. Compatible for both desktop and mobile.

 
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Our diagnoses was Seasonitis, a common condition for fantasy footballers who saw their year go sour.

This versatile range of GIFs, formatted for Facebook and Instagram, use the style of medical diagrams to help players put a name to their end-of-year ennui and remind them there's still a way to win big — with DraftKings.

 
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Enter their mascot, the eponymous Dr. AftKings, a medical practitioner who offers the panacea these types of players need.

 
 

Just don't ask to see his degree. We were asked to build out a social media series based on the Dr. AftKings television spots, one that would help raise awareness and drive sign-ups late in the season for the big money fantasy thrills offered by DraftKings.

 
 
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Size matters, and to our most loyal customers, We needed to apologize.

On national sandwich day, November 3rd, special one-inch subs will be wrapped and served in store. When The Inch is unwrapped, the interior packaging will reviel a heartfelt apology letter Subway fans deserve.

 
 

Subway introduces the one inch refund sub.

A petite version of Subway classics will be wrapped in a special paper, where upon opening, we reveal our deepest apologies for coming up short.

 
 
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After a night out you’re hungry, and you need to find a way home. So what do you do when Uber has ludicrous surge pricing? 

 
 

IHOP and Uber have teamed up: to step in and suggest the cheaper option. Take an Uber (sans surge pricing) to the closest IHOP and wait out the surge pricing with a late night meal. After all, fried food is clinically proven to absorb more alcohol than non-fried foods

 

 
 
 
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Skip the surge.

 

After a rousing evening out with pals, IHOP After Hours will disrupt Uber’s ludicrous surge pricing by offering the option of taking a car to the nearest IHOP. This option will not have surge pricing. The user will be asked if they would like to wait out the surge pricing with a late night snack. 
Who could say no to that?

 

 
 
 

When the night ends, making choices is hard.

So we did some heavy duty research to find the best combinations a drunkard would enjoy. Simple, entertaining and straight to the point. In out of home we have used a combination of simple messages and bright neon colors to catch the attention of the on-the-go late night diner.

 
 
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AD: Lauryn Campbell CW: Ariana Anzures

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