JELLO
MAke a new Tradition
Jello-O may seem weird in 2016, but its a far cry from the weirdest thing people do. As far as traditions go, let's remind people that Jell-O is san and sensical. Unlike running with the bulls or throwing baby teeth on the roof.
Direct Mail
Jell-O mold-making used to be a sign of status amongst suburban families. With the direct-mail campaign, we’ll poke fun of that tradition while simultaneously showing people how far the brand has come since.
GOOGLE CARDBOARD
Jell-O is a tradition that brings people together, so it’s only natural that Jell-O does what it can to expose people to other traditions. With the Google Cardboard VR app, people will be able to see firsthand what other cultures are doing for their own traditions, the pantheon that Jell-O has joined.
Snapchat filter.
We’ve proven that Jell-O isn’t a weird tradition when compared to others but that doesn’t mean we want people to think we’re conservative. With a Snapchat filter we can interact with people latest tradition, the out-on-the-town selfie. All video is shot in slow motion by default and will jiggle during playback.
CW: Sean Broderick & George Loftus, AD: Lauryn Campbell