There are two things we are sure of in this world.
When you’ve been drinking you’re hungry and you need to find a way home.
So what do you do when Uber has ludicrous surge pricing?
IHOP and Uber have teamed up:
to step in and suggest the cheaper option. Take an Uber (sans surge pricing) to the closest IHOP and wait out the surge pricing with a late night meal. After all, fried food is clinically proven to absorb more alcohol than non-fried foods.
Skip the surge
After a rousing evening out with pals, IHOP After Hours will disrupt Uber’s ludicrous surge pricing by offering the option of taking a car to the nearest IHOP. This option will not have surge pricing. The user will be asked if they would like to wait out the surge pricing with a late night snack.
Who could say no to that?
When the night ends, making choices is hard.
So we did some heavy duty research to find the best combinations a drunkard would enjoy. Simple, entertaining and straight to the point. In out of home we have used a combination of simple messages and bright neon colors to catch the attention of the on-the-go late night diner.
