Adobe XD Presents:
Tech Tycoon
In preparation for the launch of User Experience (XD), Adobe asked us to use XD to wireframe a game to introduce XD to an unfamiliar public.
Introducing Tech Tycoon.
A game. You have a screen just like that of XD and a setup XD project file. A demanding cartoonized boss with an uncanny likeness to TJ Miller will scream at you the new market demands that your app or site needs to meet. A pop-up of what the change should look like along with instructions will appear. Every time you finish one, your boss will not be satisfied and instead just berate you for not doing a better job. He then gives you your next task. At the end of the game, after you finish all the tutorial challenges, your boss will finally be satisfied and drive away in his blimp.
Google takeover
Anytime someone googles the word "adobe" or "XD," T.J. Miller's face will pop up in the Google logo. The viewer will be mesmerized by this logo change and click on the T.J. Miller google logo and immediately will be whisked to search results for Adobe XD and Tech Tycoon.
Youtube spots
We would stream our Tech Tycoon spots in the commercial breaks within tutorials in youtube videos.
CW: Ariana Anzures & Adam Rathbun, AD: Lauryn Campbell